The lvl grind is what makes most ppl quit games, be it via a built-in bot or or you having to do it all yourself. mainly 'cause in order to get that cool looking outfit or to afford a certain mount, u need to be a high lvl which kind of takes the fun out of things. but yea, i agree: leveling is something the MMOs should start discarding these days and instead focus on the social aspect more... so i guess the answer to your last question would be "yes! they're on to something good actually".
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